Eshave Is on the Cutting Edge

Eshave, has hired master barber Steve Avezov for its store in Rockefeller Center . The firm operates two shops — the other is located in the World Financial Center. But it’s the 550-square-foot store on Rockefeller Center’s concourse level that has a barber chair.

Prices on the services menu range from $20 for a beard and moustache trim to $55 for a shave and haircut. Razor cuts go for $30, while scissor cuts cost $40. Signature Shaves and head shaves are available for $30 each and a combined shave of the face and head is priced at $50. There’s also a VIP Shave, which includes a cleansing, masque and moisturizing aftershave treatment.

EShave markets shaving creams, aftershaves, pre-shave oils and shave soaps in multiple scents, including lavender and almond. The brand also features razor handles, stands and brushes.

Recently, the firm launched a new collection, called Verbena Lime, which, like the other fragrances, comprises shaving cream, pre-shave oil and aftershave. The line ranges in price from $19 for the 2-oz. pre-shave oil to $24 for the 6-oz. aftershave. All three products are available together for $63.